The great news is the Marketing Funnel can help you resolve both issues. So this is a Marketing Funnel. If you imagine a funnel, then you know that it is broad and open at the top, and miniature and narrow at the base. You are hired’ through the phases they move through the marketing funnel. Now lots of people make the mistake of offering something free on top of the marketing funnel, and then using their key product or service like bespoke training, one-on-one training, or consulting bundle at the base of their marketing funnel, but nothing in between.
The trouble with this is and it is asking your prospects to make too big a leap in one go. When you are selling any kind of change that instruction, coaching, consulting or therapy supply, the danger prospects face in taking us is not a financial threat, but an emotional one too. So the marketing Funnel is a business model that is excellent. It makes it possible to make your core proposal available at price points that are different, as they move down the funnel, thus lowering the financial and psychological risk to your customers. And whether you are selling training programs to businesses, or personalized coaching to people, the concept still applies. In a nutshell the Funnel system states: attract new customers and prospects in your funnel, then figure out ways to add more and more value to them – and as the value increases, so does the cost! An example of the Marketing Funnel: Top of Funnel Free newsletter with Valuable and useable content Middle of Funnel Tele seminar twenty five Workbook sixty nine Home study programmed two fifty –five hundred Live Workshop two ninety five –nineteen ninety one Bottom of Funnel One-to-one coaching three thousand-five thousand Company Consulting Programmed up First and ten thousand it cuts down your advertising time.
Clients move through the Clickfunnels pricing at their own speed and it can be Provided that you have a system in place for encouraging through the funnel. And of course it is possible to automate this. My forthcoming Launch Your Information Empire DVD package shows you how in this manner, by the time someone is contemplating your programmers they used and have purchased a number of your services or products. All that huffing and puffing, convincing and persuading, proving and demonstrating, pleading and begging that now drains so much of your precious energy and time – gone! There is absolutely no selling or persuading to be accomplished. The value you need to offer is recognized by them. They are effectively pre-sold.